The 50 Shades film trailer shows us Grey’s decor is almost as bad as his BDSM rope-work

Not only does the film look like a bunch of sexist tropes strung out in a row, but if Christian Grey's knots are anything to go by he's rubbish at kink as well.

By Zoe Margolis

If the trailer for 50 Shades of Grey is anything to go by, the film looks to be awful. From the offset, it’s packed with sexist film tropes and lazy stereotyping.

Dowdy brunette female protagonist? Check. Stylish, slim, blonde female secretary? Check. Smartly dressed man, his face hidden because it’s important that we immediately understand, as viewers, that looking at the women on screen is going to be far more important than looking at the men? Check.

The opening images we see of Christian Grey, the leading man, are as hilarious as they are unoriginal: with faceless cutaways, we are offered up his environment as clues as to what sort of man he might be. Big man, big office, big… desk. Voiceover saying he’s “intimidating”. Ooh, scary. We see a close up of his finger tapping on his desk. Such a powerful, impatient, dominant man, can’t possibly keep him waiting. Or maybe he just needs to pee?

Anastasia Steele, however, takes up little space, and meekly says “there’s really not much to know about me – look at me”. She’s not being self-deprecating, just self-critical – because all submissive women are like that, obviously. “I am,” he replies, staring at her – because clearly she can only be interesting if a man says so. And that surely is all a woman wants, right? To be seen as something attractive to a man.

But let’s not get ahead of ourselves. We barely have time to explore the politics of on-screen gender representation because we immediately get thrown into a montage of exciting activity. Grey is in a photo shoot; wears expensive suits; gets driven around by a chauffeur; jumps in a helicopter; strides around a penthouse suites; plays a grand piano; pilots a two seater airplane. So much man. Wow. But there’s nothing transgressive in having wealth displayed as aspirational, and particularly in having a rich male character seducing a less-well off female one. It’s the premise of many a rom-com and of the book itself, but the trailer goes one step further: Grey’s opulence is seen as desirable, as wank-fodder for the viewer. It’s as if capitalism itself had ejaculated all over the screen.

And we haven’t even got to the fleeting sexy bits yet.

Set to a breathy remixed version of “Crazy In Love” (where Beyoncé sounds like a cat hacking up a particularly large fur ball) we see in the barely-kinky part of the trailer a series of brief shots, cut together in the hope of appearing tantalising – but watching it frame by frame (I did it so you don’t have to), they are painting by numbers. “My tastes are very singular”, Grey says, taking out a silk blindfold, because obviously that’s unique and unusual and nobody ever does that in bed. A moment later, it’s clear Ana can see out the bottom of the blindfold: not so much a BDSM fail, as incompatible with the character of Grey.

In addition, the rope work we momentarily glimpse is dreadful. You’d think the producers would hire a consultant to at least make it appear convincing; if a character is supposed to be a Big Bad Dominant, then at least make that look persuasive. The trailer really doesn’t bode well for the sexual content.

But, you see, it’s not about accuracy, it’s about fantasy. “I don’t do romance”, Grey says, as he slides his hand up under Ana’s skirt under the table. Apparently, sex and romance are incompatible, and only in films, where men are supposed to be rich and mean and bad boys who don’t want relationships, can women’s fantasies get truly satisfied. There’s nothing progressive about that. It’s not empowering. It’s not even authentic – those who enjoy BDSM have little hope that the film will represent kink in an accurate way.

Worse, though, this trailer offers an entirely unoriginal promise, one that just reinforces the status quo: women – find a rich man and you will have your fantasies fulfilled and discover true happiness. I have little doubt that this film will be successful at the box office, but I fear the impact it will have on how young women see their sexuality: if sexual contentment and wealth are always conflated, then we’re dooming a generation of women to disappointment – and of not having their sexual needs met.